FotoSmart at SPAC 2026 in Las Vegas
3 December 2025 | By FotoSmart
bringing Spanish school photography to the international stage
In January 2026 SPAC, the world's largest school and sports photography conference, returns to Las Vegas. It is an international meeting place that brings together industry leaders, trainers, innovative companies and professionals from all over the world. This year, Andy Molloy, CEO of FotoSmart, has been invited as a guest speaker, an important step for both him and the company.
A global event that drives innovation
SPAC is known for its energy, practical mindset and professional atmosphere. Over three days, attendees participate in talks, workshops, training sessions and meetings exploring key industry topics, from digital workflows to new trends in portraiture and efficient photo day organisation.
Andy is particularly struck by the mentality of the industry in the United States, a very “can do” spirit that drives innovation and digitisation. It is this approach that FotoSmart wants to bring to Spain to transform a market that is still largely manual.
Modernising school photography in Spain
In Spain, school photography continues to rely on traditional systems such as cash payments, manual processes and slow turnaround times. FotoSmart wants to change this reality with a digital approach, more convenient and efficient for schools and families.
The goal is clear: to offer online ordering, faster delivery, seamless communication and a much more modern and professional school photography experience.
As Andy Molloy explains,
“We want schools and families to have a modern, stress-free experience that makes the whole process simpler from start to finish”.
Authentic portraits that generate connection
One of Andy's hallmarks is his ability to elicit natural smiles from pupils. He uses fun and dynamic methods that provoke authentic expressions, something that many schools value as a great hallmark.
In several centres in Spain he is already affectionately known as “Señor Cabeza de Patata”, a nickname that reflects his closeness to children and his ability to get portraits full of naturalness.
Sharing knowledge and strengthening the sector
At SPAC 2026, Andy will deliver a session focusing on:
- how to manage and maintain control within a growing company
- how to optimise internal processes to reduce bottlenecks
- how to coordinate and train photographers working in the field
- how to use efficient tools to keep operations smooth and consistent
His focus is on helping photographers and companies create robust, scalable systems that make school photography more organised, predictable and enjoyable for schools.
For Andy, SPAC is an opportunity to share ideas and be part of an international community working to improve the experience for families and schools.
Looking to the future
FotoSmart's participation in SPAC 2026 is a key step in its evolution. It is an opportunity to showcase Spanish innovation in modern school photography and to return with new ideas to reinforce its mission in primary and secondary schools, bilingual schools, international schools and educational centres of all kinds in Spain.
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About FotoSmart
FotoSmart is a Spain-based school photography company working to modernise the industry through digital systems, online ordering and efficient processes that simplify the photo day for schools and families. With an unwavering commitment to quality, convenience and innovation, FotoSmart is leading the shift towards more modern and professional school photography.
Contact us at https://fotosmart.es/contacto/
